Not even 1 week ago we advertised for a marketing genius, we didn't label what we were looking for because we wanted people from other fields to apply if they had the belief they could deliver the same or better.
The response we had might interest you.
We had quite a few traditional marketeers who knew email marketing, talked about SEO, Adwords and tried talking about Growth Hacking.
These people I refer to as Marketing 1.0 and are often confused between what Marketing and Advertising are.
There is a big difference and the reality is advertising will go on without marketing in place anyway, knowing your target market is something you learn or hopefully know when building your product and as for SEO it's positioning of your product so it's found, it's not marketing once again. Email marketing while it's not dead, it yields pretty low responses and often ends in spam, you're not engaging the user in a rich experience your just pissing them off with junk mail. One guy even sent me a PDF on Growth Hacking, without taking the time to find out what my background is.
I know what growth hacking is, I just don't have time to cover all areas and I have to admit for marketing people, they Marketed themselves in a poor manner
We had a Psychologist apply, he infact has a diploma in IT and it turns out he left the IT area and went to Psychology, he found it more stimulating.
He didn't talk about SEO and Adwords, he demonstrated 3 ways we could start growth hacking and he taught us to emotionally engage people and let people become our evangalists (The Apple way). The conversation goes deeper than this and means changes to the business model and how things are done. It's all good and exactly what we wanted to hear. This could very well be our Marketing 2.0 that we were looking for. He started a few days later.
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Date Published: 01/09/2014
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